| WIDE-LP 99.1 FM is "Neighbor Radio" in Orchard Ridge |
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An FCC licensed low power radio station has been broadcasting in the Orchard Ridge neighborhood of southwest Madison since late September of 2008, and at its full 100 watts of power since April 2009. The transmitter and broadcast computer are located in the garage of Bob and Barb Park's residence at 5610 Hammersley Road, near Whitney Way. During the day the broadcast antenna can be seen above their garage roof, and after dark a string of lights shaped to display the station's broadcast frequency, 99.1 FM, can be seen lit up under the eve by their garage door. This noncommercial volunteer operated station can be heard on car radios at distances of up to several miles from the transmitter location, and in homes within a mile or so of the transmitter on FM radios equipped with antennas. (One listener on the south end of Whitney Way in Fitchburg could not get the station at first, but after putting up her antenna wire said the station came in "loud and clear".)
Background The two organizations also created a daughter organization, Madison Mainstream Radio (MMR), to own and operate the transmitter and antenna. This organization does not create any of the programs broadcast by the station but limits itself to tasks that are common to the two organizations, including holding the license and call letters (WIDE-LP) issued by the FCC. The board of MMR is nominated by the two parent organizations (SoulWIDE and CityWIDE) and the funding for MMR comes from the two parent organizations. Final approval to begin broadcasting came from the FCC at the beginning of October in 2007, but transmitter equipment still needed to be purchased or borrowed. We used rented equipment for a 2 week period of test broadcasting from a house on Gregory St. in west Madison in late Oct. 2007. FCC regulations limit potential locations for our transmitter and broadcast antenna to a narrow north and south corridor through west Madison because of the distance we must maintain from full power stations using the same frequency in Dodgeville and Milwaukee. Two possible antenna locations that looked promising at first did not pan out. Faced with an FCC deadline for starting regular broadcasting under the 2007 approval, we decided to go with the Orchard Ridge location. By May of 2008 we had obtained a power source to allow us to stay on the air during a power outage, an FCC required unit enabling the broadcasting of messages sent via the emergency broadcast system, and some borrowed or donated second hand equipment that we hoped would allow us to start broadcasting from the Park garage. However, equipment difficulties delayed the actual start of regular 24/7 broadcasting until September 2008, and the equipment we began using then only allowed us to broadcast at about 50 watts of effective radiated power (ERP). The purchase of a refurbished transmitter on ebay and the loan of another piece of equipment from the student radio station on campus finally enabled us to reach our allowed limit of 100 watts ERP in April 2009.
What we broadcast
Goals Though music on SoulWIDE's broadcast is lyrically consistent with a Christian worldview, it is not a conventional Christian Contemporary music mix. SoulWIDE plays a wide range of genres and emphasizes local and independent artists, though not to the exclusion of artists on major labels. |